Engineered
Acquisition.
Measurable Growth.
We build precision customer acquisition systems for mid-market and enterprise companies. Every campaign is architected around your cost-per-acquisition target — not vanity metrics.
Avg. CPL Reduction
vs. client baseline in first 90 days
Qualified Leads Delivered
across all managed campaigns since 2013
Average ROAS
return on ad spend, client portfolio median
Client Retention
year-over-year contract renewal rate
Avg. CPL Reduction
vs. client baseline in first 90 days
Qualified Leads Delivered
across all managed campaigns since 2013
Average ROAS
return on ad spend, client portfolio median
Client Retention
year-over-year contract renewal rate
Six disciplines. One acquisition system.
We don't offer services à la carte. Every engagement integrates our full methodology — because isolated tactics rarely move the needle.
Paid Acquisition Engineering
We architect multi-channel paid media systems across Google, Meta, and programmatic DSPs — built around your target CPL, not platform defaults. Every dollar is tracked to a verified lead outcome.
Funnel Conversion Optimization
From landing page architecture to form logic — we engineer the full conversion path. Typically delivers 35–60% CPL reduction within the first 60 days.
Audience Intelligence & Segmentation
Behavioral modeling, lookalike audience construction, and first-party data activation. We build audience systems that compound over time.
CRM Integration & Lead Lifecycle
We connect acquisition infrastructure to your CRM — ensuring every lead is scored, routed, and nurtured with precision. No lead left in a spreadsheet.
Performance Attribution Systems
Multi-touch attribution modeling that gives you ground truth on which channels, creatives, and audiences actually drive closed revenue.
Customer Acquisition Consulting
Strategic advisory for in-house teams. We audit your current acquisition stack, identify structural inefficiencies, and deliver a prioritized optimization roadmap.
Results that compound.
Regional Home Services Co.
Home Services · Southwest U.S.
The Challenge
CPL had ballooned to $94 through a legacy agency relationship. Lead quality was poor — conversion to booked job under 12%.
The Approach
Rebuilt the acquisition funnel from scratch. New audience segmentation, landing page architecture, and bid strategy.
CPL Reduced
Reduction
Lead-to-Job Rate
Improvement
Monthly Leads
Improvement
Want to see the full methodology breakdown?
Request Full Case StudyHow we engineer results.
Our process is not a black box. Every phase has defined deliverables, measurable outcomes, and clear accountability. You always know what we're doing and why.
We begin with a structured audit of your current acquisition stack — ad accounts, funnel architecture, CRM data, attribution model, and audience logic. We identify the structural inefficiencies before recommending any changes.
Typically 5–7 business days. Deliverable: 40-point audit report with prioritized opportunity matrix.
Based on audit findings, we design the acquisition system. This includes channel mix, funnel architecture, audience segmentation model, tracking infrastructure, and CPA targets by segment.
Output: Campaign architecture document, funnel wireframes, and KPI target framework.
We build all campaign assets, landing pages, tracking infrastructure, and audience segments in parallel. Launch is coordinated across channels with a controlled ramp protocol.
Launch window: 14–21 days post-architecture sign-off. Full tracking validation before first dollar spent.
Weekly optimization cycles driven by statistical significance thresholds. We scale budget into validated segments and systematically eliminate underperformers. No gut decisions — every change is data-backed.
Weekly reporting cadence. Monthly strategy review. Quarterly performance audit.
Before Lead Gen Lab, we were spending $80K a month and had no real idea which campaigns were actually generating closed deals. Within 60 days they had full attribution running and our CPL dropped by more than half. The team is genuinely analytical — they don't guess.
Questions we get asked.
Straightforward answers to the questions that matter before you engage an acquisition partner.
Most engagements begin with a 5–7 day audit phase, followed by a 2–3 week build period, and then an ongoing monthly optimization retainer. We don't do one-off campaigns — our model is designed for compounding improvement over time.
Our engagements typically start at $8,000–$12,000/month in management fees, separate from media spend. This reflects the full team involvement required to deliver measurable results. We don't offer discounted entry-level tiers — every client gets the full methodology.
Most clients see statistically significant CPL improvements within 30–45 days of launch. Full optimization cycle results are typically visible within 90 days. We set specific KPI targets at the start of every engagement so you know exactly what we're working toward.
We don't make guarantees on specific numbers — no ethical agency should. What we do commit to is a data-driven process, transparent reporting, and a track record of consistent CPL reduction across our client portfolio. We share benchmarks from comparable engagements during onboarding.
We require admin access to your ad accounts (Google, Meta, etc.), your CRM, your analytics platform, and any landing page tools. We operate transparently — you own all assets, all accounts, and all data. Nothing is locked to our proprietary platforms.
Yes. Approximately 40% of our clients have in-house teams. We can function as a specialist layer on top of your existing team, handling the technical acquisition infrastructure while your team manages brand and content.
We have deep experience in home services, B2B SaaS, financial services, insurance, healthcare-adjacent services, and e-commerce. We're strongest in competitive verticals where acquisition efficiency is the primary lever for growth.
Companies spending at least $30,000/month in ad spend (or ready to), with a defined sales process and CRM infrastructure. We work best with organizations that have clear unit economics goals and are serious about data-driven decision-making.
Stop optimizing tactics. Build the system.
Most acquisition problems aren't channel problems. They're architecture problems. Let's audit your current setup and show you exactly where the inefficiency lives.